Reward if Found (RIF) is a contemporary fashion brand established in 2020 by Moroccan designer Mohamed Khattabi. The brand's name originates from a book about Kurt Cobain, which had "reward if found" inscribed on it.
RIF is deeply rooted in punk culture, embracing themes of disruption, displacement, visibility, and identity. The brand is committed to environmental sustainability and social decency for all. Khattabi utilizes fashion as a medium to address pressing issues such as climate change, migration, and LGBTQ+ rights. By sourcing deadstock materials, he transforms them into unique textiles, often incorporating poignant messages related to these causes.
