Pay homage to love with this Moncoeur Blue Red Printed Shirt adorned with the Moncoeur print, a tricolor heart-shaped version of the classic logo. The short-sleeved shirt will look perfect with matching swim shorts. Made from cotton poplin with a bowling collar, mother-of-pearl button closure, short sleeves, and felt logo patch. Crafted in Italy. Moncler is a French luxury fashion brand known for its skiwear, founded in 1952 near Grenoble in the village of Monestier de Clermont. The Moncler color palette reflects the French flag's tricolor: blue, white, and red, symbolizing power, authority, passion, and loyalty.